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Every business has been told that they need a blog. They have been told that it is important to gain a following online and that a blog will produce an increase in revenue. While this is true, a business has to have a strategic plan in place before they begin the blogging process. Randomly posting content that is not interesting, simply to say that your business has a blog, can actually harm your business reputation. What strategy should your business have in place before starting the blogging process?
The first step is to determine what your company’s “voice” will be online. This is a personal choice, depending on what type of impression you want to give consumers online. Do you want a less formal conversational tone? Do you want a more formal approach that delivers content without the personal flair? Either of these types of blogs will be helpful for your business. Once you decide what the “voice” of your brand is, it is time to get set up on a blogging platform. The most popular blogging platform is WordPress. WordPress is relatively easy to use. It can be free and it provides many ways to incorporate effective SEO techniques. Below are three ways that using WordPress that will increase your online ranking.
• Title Tags: Title Tags are the most important part of your blog. You can produce the best content in the world, but if your potential customers can’t find it, your great blog isn’t of much use. Use a strong keyword in your title and be sure that the body of your post addresses this keyword specifically. For example, if the title of your blog post is “5 Ways To Make Great Chocolate Chip Cookies”, the body of your blog needs to discuss these five ways.
• Meta Tags: Have you ever searched for a site via Google and seen a snippet of content directly under the link to the page? If you want to control what this snippet says, you need to use meta tags. While Google does not crawl for keyword tags anymore, this snippet can still increase your visibility. Meta tags also allow for people to get a “teaser” of your post, which will increase the chance that they will click through to your site.
• Key phrase: To increase the rank and visibility of your blog, focusing on a key phrase is highly suggested. Once you have your key phrase, it can be used in several different places to achieve higher search engine rankings. Key phrases can be used in the title tag of your homepage, in your logo, in the heading of your actual site and anchored in links from other websites.
Making the decision the decision to have a business blog is a positive one that can increase the businesses revenue. While it takes time to gain a loyal following, properly using title tags, meta tags and key phrases will increase your search engine rank. WordPress allows you to utilize all of these strategic elements and provides tutorials to walk you through the process. The result is a great blog that is seen by many people that also encourages consumers to purchase your product.
