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Earlier than one can absolutely perceive the significance and necessity of implementing a search engine marketing program into their advertising combine, it is very important look first on the phenomenal statistics concerning Web use. For instance:
- There are 7 new folks on the Web each second.
- Each 4th particular person on-line is shopping for one thing proper now.
- One billion {dollars} in e-commerce transactions might be performed this month.
- Over one trillion {dollars} in e-commerce enterprise might be generated this yr.
- 1 out of 8 {dollars} spent by shoppers is spent on on-line transactions.
(Supply: ACCUTIPS.com, December 2003)
Moreover, based on glreach.com, there have been 649 million Web customers on-line worldwide in March 2003—a 14 % improve in only one yr! That comes out to be about 88 million new customers in that yr alone.
There may be no query that the Web is constant to develop at an incredible tempo. Whereas the truth that so many shoppers are on-line is necessary, it’s much more essential to know what these shoppers are doing whereas on-line. The 2 most excellent causes folks use the Web is to speak (e-mail) and to analysis (utilizing engines like google).
Once more, listed below are a couple of statistics concerning how folks spend their time on-line (for extra statistics and a listing of sources, go to [http://www.10xmarketing.com/information.asp]):
- 88% of all Web customers use engines like google
- 37% of web shoppers used Google to seek for on-line retailers. Search was utilized by 25 % of shoppers looking out the Net for vacation purchases
- For automobile shopping for choices, search engine promoting proved itself a stronger influencer (26 %) than TV adverts (17 %)
- Just about all prosperous grownup buyers (HHI $100K+) use the Net to make or analysis their purchases. For vehicle, laptop and journey purchases, Web use is very excessive (over 90 % of these surveyed)
When shoppers go to the Web, they use engines like google as a result of they can discover the merchandise they need, evaluations, descriptions, client rankings, and the most effective value attainable. Customers are much less involved with the place they purchase their merchandise as a lot as they’re involved with how a lot product they will get for his or her greenback.
Thus, every day hundreds of thousands of individuals use engines like google to search for gadgets they wish to purchase on the Web. These companies that seem on the primary web page of those searches are getting 50% to 70% of the enterprise from these prospects. There’s little doubt that potential prospects are presently utilizing engines like google to seek for the services your organization sells. The one actual query is, What are you doing to assist them discover you, as a substitute of your rivals?
There are two methods to have your website online to look on the primary web page of any search. The primary is to have interaction in a pay-per-click marketing campaign. The second is to look on the primary web page resulting from free or pure search outcomes. Getting excessive, pure rankings in main engines like google is among the most effective and value efficient methods to market and promote your merchandise on the Web.
Search engines like google use complicated, mathematical algorithms to find out which internet sites are ranked excessive and which aren’t. In case your website online matches the standards, youre ranked excessive. If it would not, then youre not. Its that straightforward.
SEO, then, is designing your web site and your whole eCommerce actions in order that when shoppers seek for key phrases which can be central to your organization, your web site will seem on the high of the search outcomes.
For instance, if your organization sells trainers (a key phrase that receives 127,575 searches monthly), it could be very helpful to be one of many high web sites on the search engine. In the event you obtained solely a small share of latest guests every month from that high rating, it could nonetheless end in a big income.
It would assist to think about it this manner: At the least 10 million Web searches are carried out each month inside every main enterprise class. If only one% of these searches discovered your web site, you’ll have over 100,000 new guests to your website every month. If only one% of these guests bought your services or products, you’ll be making greater than 1,000 new gross sales monthly. (The worldwide common is 2.5%, making these conservative estimates.)
The scope of this text is just not to have a look at the strategies behind search engine marketing. As a substitute, it’s to have a look at the significance the Web is enjoying in enterprise improvement at the moment and sooner or later. The normal advertising schemes of the previous nonetheless have their place, however promoting {dollars} should be allotted to Web advertising.
As Bruce Carlisle, CEO of SFInteractive stated, In the event you arent placing cash into engines like google you’re letting enterprise stroll out the door.
