Search engine optimization is an important aspect of website promotion. The amount of traffic and visitors to your website, depends on the ranking of your website in the Google search results, known as SERPs.
Here are some basic steps to be followed to get the best possible SEO results:
SEO is a very technical procedure and it requires systematic approach to get the desired results. To get your content easily accessible and visible in the Google search results requires sincere efforts, but it is equally rewarding in terms of traffic to your website.
SEO does not have a set procedure, and one rule does not fit to all the websites. It is an interactive process and it requires the study of what is the most effective method, that would result in higher ranking of the pages of your site. You need to have a solid content base which can show up high in search listings.
SEO Can Be Divided Into Following Elements:
– Keyword research
– On-page SEO
– Link Building
People want to get, what they want to get! So there is no point trying to redirect someone who is interested in buying a machine to a website that sells ice cream. Get hold of the most important and obvious keywords that are relevant to your website.
The aim is to get your website listed high on Google search results for these keywords. This way your website gets listed high for the keywords relevant to your business, and chances of getting a good click through rate.
There are 3 kinds of queries that users usually perform online.
· Informational queries – Search for some generic information
· Navigational queries – Search for some specific website or webpage
· Transactional queries – Purchase oriented searches
You should sit down and make a list of keywords that a potential user would use to search for your products in search engine. The keywords should be simple and related to the product, services and information that the website offers.
It is quite tough for an individual to make a list of many keywords relevant to the website, but there are tools available on the Internet that can help you to get keywords generated for your website. Some of those tools are:
· Google AdWords Keyword Tool
· Keyword Discovery
· SEO Book Keyword Tool
On page SEO ensures that relevant content is available on the page. The data should be validated and genuine. Good content and systematic On-page SEO of the website will help you to fetch a better ranking for your website.
Good content on the website pages helps the website to acquire natural backlinks from other websites. These natural backlinks help the website to rank higher in search results, that in turn boosts traffic to your website.