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When I search Google or Bing for a certain topic and get stupid results, I get frustrated just like everyone else. It irritates me to find rubbish results on the first page when I search Google. There I was, looking for an answer but what comes out on top are irrelevant sites. Whereas, it seems that the more significant sites gathered from the search results are often found at the succeeding pages and not on the first page.
It maybe that a lot of users experience the same thing, that is why Google made some alteration in their algorithm. Although they often do this, some updates are felt harder than others. One such update that is really hard-hitting is the Google’s Panda Update.
This new algorithm aims to improve overall search quality, as Google explained. It is targeted to go after content farms and spam sites. These are sites with really bad quality, with short articles no better than ads, written poorly, or scraped from other sites.
Did Google figure out that it is time to do some cleaning and get rid of these bad contents and scraper sites? I for one, am delighted about this algorithm improvement that they did back in February of this year. I noticed before that a lot of sites have copied contents from other websites, and even ranked higher than the site that they copied the original articles from.
With Google Panda Update or what search engine guru Danny Sullivan referred to as the Farmer Update, even pages with too many ads or placements that made the contents looked less important or with lesser spotlight, got nailed so to speak. But it did not just affected small websites whose rankings plummeted surprisingly. Large companies like Mahalo and Buzzle were also hit hard. Clearly, a slap in the face from this panda is not funny at all.
For the search engine users, like students and casual browsers, this is a good thing. Rather than showing 100 pages showing duplicate contents, what they will get are better search results and hopefully more significant answers to what they need to find.
So if you feel that your site was affected by the update. Ask yourself intermittently, are the content of your site just duplicate ones that might have been affected by Google’s new duplicate content filter? If yes, then the thing for you to do is first, to welcome the change and second, go write an original!
